I shot and edited these green screen videos to go with each new collection of art from Danica Daydreams. They tell an interconnected story of Monica traveling from one cartoon world to another. Each new world she visits fits the theme of that collection of art.
We played a new video from this series during each live reveal for our new collections. They gave our customers a first look at the art and provided them with another reason to tune into our livestream and stay up to date with our brand.
We both tried to push ourselves creatively when making these. Our primary message with Danica Daydreams was to "embrace the weirdness that life has to offer". We wanted our videos to be a reflection of that message which is why we often went a bit over the top.
